Manjilas Aims To Expand Market For Rice Products

Kochi: Thrissur-based Manjilas Group, which markets rice and rice-based products under the brand name Double Horse, is expanding its market to capitalise on the growing demand for rice products in India and abroad. The company aims a business turnover of Rs 121 crore in the current fiscal and is hoping a three-fold growth by next year and a 10-fold growth in three years. Nutritious food products, various types of curry mixes and retort product dishes will also be added to the product portfolio soon.
The company, with a turnover of Rs 65 crore, has a market share of nearly 20 per cent. Manjilas currently reaches 20 lakh households through 5,000-plus retail dealers worldwide. The company is marketing its products in 22 countries and plans are afoot to cover 75 countries, considering the enquiries pouring in from places like Ireland, New Zealand, and Australia. Sensing the fast-changing lifestyle and eating habits of people, due emphasis will be given to promote instant foods and ready-to-eat products. It had selected some places near Thrissur and had earmarked an investment of Rs 6 crore for the project in the first phase.